Classic Cardinal Red
A moderately saturated, warm medium red.
#BB2740
rgb(187, 39, 64)
Color formats
HEX
#BB2740
RGB
rgb(187, 39, 64)
HSL
hsl(349.9, 65.5%, 44.3%)
HSV
hsv(349.9, 79.1%, 73.3%)
CMYK
cmyk(0%, 79.1%, 65.8%, 26.7%)
Color shades
Lighter tints and darker shades of Classic Cardinal Red.
Lightest
#F1BDC6
Lighter
#E0687C
Base
#BB2740
Darker
#671523
Darkest
#120406
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Classic Cardinal Red works
Classic Cardinal Red (#BB2740) is a moderately saturated, warm medium red. Its mid-range lightness makes it a flexible choice for buttons, fills and accents that need to read clearly without overpowering a layout. Its warm undertone gives it an energetic, inviting feel — a good fit for friendly, expressive brands.
Observe the spectrum
More colors related to Classic Cardinal Red — or browse all reds.
Color tools
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