Cool Berry Red
A vivid, cool dark magenta.
#990F6B
rgb(153, 15, 107)
Color formats
HEX
#990F6B
RGB
rgb(153, 15, 107)
HSL
hsl(320, 82.1%, 32.9%)
HSV
hsv(320, 90.2%, 60%)
CMYK
cmyk(0%, 90.2%, 30.1%, 40%)
Color shades
Lighter tints and darker shades of Cool Berry Red.
Lightest
#F381CD
Lighter
#EA24A8
Base
#990F6B
Darker
#3C062A
Darkest
#000000
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Cool Berry Red works
Cool Berry Red (#990F6B) is a vivid, cool dark magenta. Its mid-range lightness makes it a flexible choice for buttons, fills and accents that need to read clearly without overpowering a layout. Its cool undertone lends a calm, trustworthy feel that suits clean, professional interfaces.
Observe the spectrum
More colors related to Cool Berry Red — or browse all reds.
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