Matte Cardinal Red
A moderately saturated, warm medium red.
#AD3549
rgb(173, 53, 73)
Color formats
HEX
#AD3549
RGB
rgb(173, 53, 73)
HSL
hsl(350, 53.1%, 44.3%)
HSV
hsv(350, 69.4%, 67.8%)
CMYK
cmyk(0%, 69.4%, 57.8%, 32.2%)
Color shades
Lighter tints and darker shades of Matte Cardinal Red.
Lightest
#ECC2C9
Lighter
#D47484
Base
#AD3549
Darker
#5F1D28
Darkest
#110507
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Matte Cardinal Red works
Matte Cardinal Red (#AD3549) is a moderately saturated, warm medium red. Its mid-range lightness makes it a flexible choice for buttons, fills and accents that need to read clearly without overpowering a layout. Its warm undertone gives it an energetic, inviting feel — a good fit for friendly, expressive brands.
Observe the spectrum
More colors related to Matte Cardinal Red — or browse all reds.
Color tools
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