Pure Aubergine Purple
A vivid, cool very dark magenta.
#440039
rgb(68, 0, 57)
Color formats
HEX
#440039
RGB
rgb(68, 0, 57)
HSL
hsl(309.7, 100%, 13.3%)
HSV
hsv(309.7, 100%, 26.7%)
CMYK
cmyk(0%, 100%, 16.2%, 73.3%)
Color shades
Lighter tints and darker shades of Pure Aubergine Purple.
Lightest
#FF11D8
Lighter
#AA008E
Base
#440039
Darker
#000000
Darkest
#000000
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Pure Aubergine Purple works
Pure Aubergine Purple (#440039) is a vivid, cool very dark magenta. As a deep tone it works well for text, headers and high-contrast backgrounds where you want weight and focus. Its cool undertone lends a calm, trustworthy feel that suits clean, professional interfaces.
Observe the spectrum
More colors related to Pure Aubergine Purple — or browse all purples.
Color tools
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