Pure Berry Red
A vivid, warm dark pink.
#A80049
rgb(168, 0, 73)
Color formats
HEX
#A80049
RGB
rgb(168, 0, 73)
HSL
hsl(333.9, 100%, 32.9%)
HSV
hsv(333.9, 100%, 65.9%)
CMYK
cmyk(0%, 100%, 56.5%, 34.1%)
Color shades
Lighter tints and darker shades of Pure Berry Red.
Lightest
#FF75B1
Lighter
#FF0F77
Base
#A80049
Darker
#42001D
Darkest
#000000
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Pure Berry Red works
Pure Berry Red (#A80049) is a vivid, warm dark pink. Its mid-range lightness makes it a flexible choice for buttons, fills and accents that need to read clearly without overpowering a layout. Its warm undertone gives it an energetic, inviting feel — a good fit for friendly, expressive brands.
Observe the spectrum
More colors related to Pure Berry Red — or browse all reds.
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