Pure Ivory White
A vivid, warm very light yellow.
#FFFFF0
rgb(255, 255, 240)
Color formats
HEX
#FFFFF0
RGB
rgb(255, 255, 240)
HSL
hsl(60, 100%, 97.1%)
HSV
hsv(60, 5.9%, 100%)
CMYK
cmyk(0%, 0%, 5.9%, 0%)
Color shades
Lighter tints and darker shades of Pure Ivory White.
Lightest
#FFFFFF
Lighter
#FFFFFF
Base
#FFFFF0
Darker
#FFFF8A
Darkest
#FFFF24
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Pure Ivory White works
Pure Ivory White (#FFFFF0) is a vivid, warm very light yellow. Being very light, it shines as a background or surface color, letting darker text and accents stand out on top of it. Its warm undertone gives it an energetic, inviting feel — a good fit for friendly, expressive brands.
Observe the spectrum
More colors related to Pure Ivory White — or browse all whites.
Color tools
Color Format Converter
Convert any color between HEX, RGB, HSL, HSV, CMYK and OKLCH instantly — and copy ready-to-paste CSS, SCSS or Tailwind.
Color Picker
Pick any color visually and copy accurate HEX, RGB, HSL and CMYK codes — no signup.
Palette Generator
Generate harmonious color palettes from any base color — complementary, analogous, triadic and more, with instant CSS export.
Contrast Checker
Test color contrast against WCAG 2.1 AA/AAA — live pass/fail, font-size rules, and a real component preview.
Shade & Tint Generator
Generate 10–12 step tints and shades from any color — perfect 50–950 UI ramps with CSS and Tailwind export.
Complementary Color Finder
Find the perfect complementary (180° opposite) color for any shade, with HEX/RGB/HSL and contrast info.