Pure Plum Purple
A vivid, cool medium magenta.
#C310AD
rgb(195, 16, 173)
Color formats
HEX
#C310AD
RGB
rgb(195, 16, 173)
HSL
hsl(307.4, 84.8%, 41.4%)
HSV
hsv(307.4, 91.8%, 76.5%)
CMYK
cmyk(0%, 91.8%, 11.3%, 23.5%)
Color shades
Lighter tints and darker shades of Pure Plum Purple.
Lightest
#F8A7EE
Lighter
#F049DB
Base
#C310AD
Darker
#650859
Darkest
#070106
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Pure Plum Purple works
Pure Plum Purple (#C310AD) is a vivid, cool medium magenta. Its mid-range lightness makes it a flexible choice for buttons, fills and accents that need to read clearly without overpowering a layout. Its cool undertone lends a calm, trustworthy feel that suits clean, professional interfaces.
Observe the spectrum
More colors related to Pure Plum Purple — or browse all purples.
Color tools
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