Rich Apple Red
A vivid, warm dark red.
#970D00
rgb(151, 13, 0)
Color formats
HEX
#970D00
RGB
rgb(151, 13, 0)
HSL
hsl(5.2, 100%, 29.6%)
HSV
hsv(5.2, 100%, 59.2%)
CMYK
cmyk(0%, 91.4%, 100%, 40.8%)
Color shades
Lighter tints and darker shades of Rich Apple Red.
Lightest
#FF7164
Lighter
#FD1600
Base
#970D00
Darker
#310400
Darkest
#000000
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Rich Apple Red works
Rich Apple Red (#970D00) is a vivid, warm dark red. As a deep tone it works well for text, headers and high-contrast backgrounds where you want weight and focus. Its warm undertone gives it an energetic, inviting feel — a good fit for friendly, expressive brands.
Observe the spectrum
More colors related to Rich Apple Red — or browse all reds.
Color tools
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Complementary Color Finder
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