Rich Tomato Red
A vivid, warm medium red.
#FF4928
rgb(255, 73, 40)
Color formats
HEX
#FF4928
RGB
rgb(255, 73, 40)
HSL
hsl(9.2, 100%, 57.8%)
HSV
hsv(9.2, 84.3%, 100%)
CMYK
cmyk(0%, 71.4%, 84.3%, 0%)
Color shades
Lighter tints and darker shades of Rich Tomato Red.
Lightest
#FFF6F4
Lighter
#FF9F8E
Base
#FF4928
Darker
#C11E00
Darkest
#5B0E00
Complementary
The opposite hue on the color wheel.
Analogous
Neighbouring hues that harmonise.
Contrast & readability
Where Rich Tomato Red works
Rich Tomato Red (#FF4928) is a vivid, warm medium red. Its mid-range lightness makes it a flexible choice for buttons, fills and accents that need to read clearly without overpowering a layout. Its warm undertone gives it an energetic, inviting feel — a good fit for friendly, expressive brands.
Observe the spectrum
More colors related to Rich Tomato Red — or browse all reds.
Color tools
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